RackHouse Connect

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Rackhouse Connect | Your Partner for Brand Growth, Collaborations & Distribution

At RackHouse Connect, we bring together a powerhouse collaboration of industry experts and veterans in the spirits business. Led by Ms. Rian Donatelli and Dannie Strable, we offer a comprehensive 360° Barrel-to-Consumer solution. Leverage our expertise and network to unlock new possibilities and drive success for your brand.

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About Us

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RackHouse Connect is your trusted partner for brand growth and success in the spirits and wine industry. With our deep understanding of the market and extensive experience, we provide a range of specialized services to support your brand's journey. Our collaborative approach and strategic insights make us the go-to resource for maximizing your brand's potential.

Empowering Spirits & Wine Brands with a 360° Barrel-to-Consumer Solution

Go-to-Market Strategy

Crafting an effective go-to-market strategy is crucial for brand success. Our team of experts works closely with you to develop tailored strategies that resonate with your target audience and ensure market penetration. From market research and positioning to distribution and launch plans, we help you navigate the complexities of the industry with confidence.

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In today's digital age, e-commerce is a powerful avenue for brand growth. We leverage our expertise to create robust online platforms that drive direct-to-consumer sales. Our solutions are designed to enhance the customer experience, optimize conversions, and provide seamless online shopping experiences that reflect your brand's identity.

Our Coverage

With a broad national and international reach, our extensive market coverage ensures that your brand gains visibility in key markets. Leveraging our network and industry partnerships, we connect you with distributors, retailers, and consumers worldwide. Our market-specific strategies ensure that your brand's presence is felt, leading to increased sales and brand recognition.

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We are constantly staying up to date with new regulations and restrictions.

Need us to modify your shipping states? Our technology can turn off and on any state.

Clubs & Subscriptions

The rise of clubs and subscriptions presents exciting opportunities for brand engagement and loyalty. We help you tap into this trend by creating exclusive membership programs that captivate your audience and foster long-term relationships. From personalized offerings to member benefits, we enhance the overall customer experience and cultivate brand loyalty.

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Barrel Global

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Partner with Global Barrel and become a part of our barrel buying network.

At Barrel Global, we invite you to be part of our esteemed barrel buying network. Unlock the opportunity to craft and create your next exceptional product with our wide selection of Bourbons and Whiskeys. Whether it's for personal consumption, holidays, special events, or white labeling to craft your next brand, we provide high-quality barrels that meet your exact specifications. Join us at Barrel Global and embark on a journey of unparalleled craftsmanship and innovation.


Data is a powerful tool for informed decision-making. Our data-driven approach allows us to analyze market trends, consumer behavior, and brand performance. By uncovering valuable insights, we help you make strategic choices that drive growth, gain a competitive edge, and capitalize on emerging opportunities.


Growth Plan: Retargeting & Distribution Partners

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Maximizing customer engagement and expanding your brand's reach are essential for sustainable growth. We employ retargeting strategies and collaborate with distribution partners to ensure your brand remains top-of-mind and accessible to your target audience. Through targeted marketing campaigns and strategic partnerships, we drive growth and increase your market share.

Digital Solutions & Marketing

Harness the Power of AI and Digital Solutions for Automated Marketing.

Rackhouse Connect unleashes the power of AI and digital solutions to revolutionize automated marketing. With AI-Powered Insights, Automated Email Marketing, Chatbots and Virtual Assistants, Programmatic Advertising, Predictive Analytics, and Social Media Listening, we analyze customer data, uncover insights, and customize marketing strategies for personalized experiences. By harnessing AI and digital technologies, we automate marketing processes, elevate customer experiences, and drive greater efficiency and effectiveness for your brand.

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Decks, Video & Training Material

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Compelling visual content and effective training materials are essential for brand success. We create captivating pitch decks, videos, and training materials that communicate your brand's story and educate your audience. Our in-house studio ensures high-quality production that aligns with your brand's vision, while our expert trainers equip your team with the knowledge and skills needed to excel.

People & Collaborations

At Rackhouse Connect, we understand the importance of building the right team and forging strategic partnerships. We offer expertise in company organization build-out, helping you develop roles that align with your brand's unique needs. Leveraging our extensive network and industry relationships, we connect you with the right people and brands to amplify your reach, influence, and market positioning. By surrounding yourself with the right individuals and fostering collaborations, you can unlock growth opportunities and propel your brand to new heights of success.

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To maximize your e-commerce sales, we offer a series of carefully curated marketplaces where your brand can thrive. Each marketplace targets different demographics, providing maximum visibility and exposure. With our marketplaces projected to occupy an estimated 40-50% of your e-commerce revenue, take advantage of selling your products and advertising through our platforms. Engage with our curated audiences through email and social campaigns, club subscriptions, marketplace websites, in-packaging promotions, and more. Broaden your reach, connect with new customers, and boost your brand's success in the digital marketplace.

International Broker, Importing & Distributor Opportunities

Expanding into international markets requires the right connections and expertise. Our network of international brokers, coupled with our guidance in importing processes and regulations, opens doors to new distributor opportunities. We help you navigate global markets, establish valuable partnerships, and expand your brand's presence worldwide.

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Ready to take your brand to new heights? Contact RackHouse Connect today to discuss your brand's needs and goals. Our team of experts is ready to partner with you, providing the strategic guidance and comprehensive solutions needed to propel your brand forward.

RackHouse Connect: Empowering Spirits & Wine Brands with a 360° Solution

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